The Ponderosa is a brand new hotel in Sedona, Arizona. It is named after the Ponderosa pine, a tree native to the Sedona area.
Themed after old boy-scout and camping aesthetics, the Ponderosa is a hotel aimed at young adults traveling to the area. Visitors will be able to take guided hikes around the area, as well as explore the large hotel property. In true boy-scout fashion, visitors can receive badges for completing different activities around the property.
Identity
Experiential Design
Adobe Illustrator
Adobe Photoshop