A denim hat sitting in red sand with a green patch that says 'camp ponderosa'

the ponderosa

The Ponderosa is a brand new hotel in Sedona, Arizona. It is named after the Ponderosa pine, a tree native to the Sedona area.  
Themed after old boy-scout and camping aesthetics, the Ponderosa is a hotel aimed at young adults traveling to the area. Visitors will be able to take guided hikes around the area, as well as explore the large hotel property. In true boy-scout fashion, visitors can receive badges for completing different activities around the property.

Category

Identity
Experiential Design

Programs used

Adobe Illustrator
Adobe Photoshop

four colors for the ponderosa brandingThe typography used for the Ponderosapatterns used for the Ponderosa branding
5 icons used for the ponderosa branding
two door hanger tags on a green backgroundtwo signs on a woodpost that show directions to different parts of the property
Scattered green envelopes on a burnt orange surface