clarobenz+

CLAROBENZ+ is an OTC skincare medication brand. The main product is a medicated wipe with 4% benzoyl peroxide. The wipes are single-use and portable; ideal for the active, on-the-go life of an adult professional.  Their goal is to dominate the acne medication market specifically for U.S. Latinos and African Americans.

According to a study done by Coresight Research, for non-white shoppers, “luxury and a sense of belonging over-index.” With this design, the goal was to bring the feeling of luxury brands to a drugstore market.